Tencent Sports and NFL jointly launched a member service to create a new game interactive experience

On September 7, Beijing time, joining the NFL Professional Rugby League (hereinafter referred to as “NFL”) jointly launched a member service to send a customized exclusive privilege for fans. Members fans will enjoy a full-scale view and interactive experience including live broadcast, on-demand, short video.

It is worth mentioning that this is the live broadcast of all localized operations of NFL all season in China. The new season will not only provide users with free live events per week, but also bring NFL members to the NFL full-time Chinese explanation and the live broadcast of English original sounds and the game. At the same time, members fans also have additional exclusive rights, will have the opportunity to see live broadcast, NFL draft, NFL tough guys, and rugby life. In addition, the comprehensive on-demand system and competition review analysis will meet the personalized and specialized needs of members.

September, Tencent will pass the PC and mobile terminals such as Tencent News, Tencent Video, Tiantian Express, and the social platform and digital media such as QQ, WeChat, microsight, to broadcast, on-demand, information, short video around NFL. , Fans communities, derivatives, and other rich interactions, providing users with more dynamic three-dimensional immersive services.

Since 2017 NFL and Tencent announced a strategic cooperation, NFL has improved significantly in China’s data. During the 2019-20 season, NFL increased by 56% in the digital media platform. NFL-related videos have obtained more than 700 million playback, with an average of nearly 32 million video playback per week. A series of data changes indicate that NFL has developed rapidly in China, and the popularity is soaring.

Yang Riqi, general manager of NFL China, said: “NFL is growing in China’s fan groups, and more enthusiastic. They want to see more personalized NFL content, and NFL membership products will provide a live broadcast, competition, red area Live, highlights, Chinese and English bilingual, high-definition-free services to meet fans demand. “

“We believe that the NFL and joint launch of membership services can inject new vitality for NFL in China.” Zhao Guichen, general manager of Operation, said, “We will continue to use the platform ecological capabilities and Internet technology advantages, service all rugby Lovers, sharing the passion and charm of rugby motion. “